A/B Testing is More Than Just Subject Lines

By Luke Weigel, lweigel@lessitermedia
Marketing Manager, Lessiter Media

When thinking about A/B testing, email subject lines undoubtedly come to mind – and for good reason. They are simple to setup and execute, and the data is easy to analyze. And while subject line testing combinations are virtually endless, there comes a time when every marketer feels they have a pretty good understanding of which subject lines work and which don’t. It’s at that same time that many find themselves wondering, “What should I test next?”

The answer is really anything, as long as you feel the outcome will provide important insights into your customer’s behaviors. Whether it’s as simple as an email subject line test or testing call-to-actions on your website, everything you do is an opportunity to see how customers interact with your messaging.

Below is a step-by-step guide to help you ace your next A/B test, and gather data to give you a better understanding of your customers, help your messaging become more engaging and ultimately lead to more revenue. Need some testing ideas? Let me know. I'd be happy to send some your way.