By Jonny Salinas, firstname.lastname@example.org Marketing Associate, Lessiter Media Consider this hypothetical — you’re up to your ears in several pressing projects with deadlines looming. An unknown number shows up on your phone. You assume it’s just another mass cold-calling campaign that incorrectly identified you as the “decision maker.” With no time to devote to product…Read More
About: Skylar Michels
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By Melissa Martincich, email@example.com Marketing Associate, Lessiter Media When it comes to direct mail marketing, message length can impact response significantly. The question that many marketers often struggle to answer is, “which is more effective: long copy or short copy?” Since the rise of the internet, it seems there is an unlimited amount of information out…Read More
By KC Hubbell, firstname.lastname@example.org Marketing Associate, Lessiter Media In my previous Lessiter Marketing Minute, Creating A Successful Email: HTML Vs Plain-Test, I talked about how and why a plain-text email can benefit your marketing campaign. However, just because plain-text emails CAN produce higher open and click rates doesn't mean they ALWAYS perform better. In fact, in…Read More
By Rachel Hanrahan, email@example.com Digital Content Specialist, Lessiter Media Although the world of digital automation, personalization and predictive text is attractive to the marketer's eye, there will always be something genuine and sincere about print marketing. Even in my personal life, I prefer receiving a handwritten thank you card in the mail over a text message…Read More
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