Recent Posts by Skylar Michels

Successful Sales Calls in 2019

By Jonny Salinas,  jsalinas@lessitermedia.com Marketing Associate, Lessiter Media Consider this hypothetical — you’re up to your ears in several pressing projects with deadlines looming. An unknown number shows up on your phone. You assume it’s just another mass cold-calling campaign that incorrectly identified you as the “decision maker.” With no time to devote to product…
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Optimizing Your Direct Mail Message

By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media When it comes to direct mail marketing, message length can impact response significantly. The question that many marketers often struggle to answer is, “which is more effective: long copy or short copy?” Since the rise of the internet, it seems there is an unlimited amount of information out…
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How to Optimize Your HTML Emails

By KC Hubbell, khubbel@lessitermedia.com Marketing Associate, Lessiter Media In my previous Lessiter Marketing Minute, Creating A Successful Email: HTML Vs Plain-Test, I talked about how and why a plain-text email can benefit your marketing campaign. However, just because plain-text emails CAN produce higher open and click rates doesn't mean they ALWAYS perform better. In fact, in…
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Which Print Marketing Myths Are You Buying Into?

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Although the world of digital automation, personalization and predictive text is attractive to the marketer's eye, there will always be something genuine and sincere about print marketing. Even in my personal life, I prefer receiving a handwritten thank you card in the mail over a text message…
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