Recent Posts by Skylar Michels

How Are You Managing the Chaos?

By Christopher Nielsen, cnielsen@lessitermedia.com Manager of Print and Magazine Production, Lessiter Media Whether it’s the shifting of job responsibilities or increasing workload, it’s important to keep up on the status of your projects. The need to add Project Management to your skillset is essential in today’s work environment. Utilizing a program made specifically for the…
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Must Have Tools to Make the Digital Marketer’s Job Easier

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Without a hammer, the carpenter can’t build. Without an oven, the chef can’t cook. And without the proper tools, a digital marketer like yourself can’t fine tune your marketing efforts and leverage online platforms to the fullest of their capabilities. That's why today I bring you a quick…
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From Revamping to Branding: A Guide to Instagram

By Jade Scaffidi, jscaffidi@lessitermedia.com Digital Media Intern, Lessiter Media The modern digital landscape is always evolving. Platforms come and go, others become ingrained in the social landscape. As such, these platforms become prime resources for marketers to reach their desired audiences. Whether you’re sharing demo videos on YouTube, posting images of your products on Instagram…
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3 Ways to Use Quizzes in Your Marketing Strategy

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Looking for a new form of content to add to your marketing strategy you may not have considered before? Quizzes aren’t commonly used among marketers and are perhaps one of the most underrated types of content every marketer should be testing. Quizzes are engaging, shareable, entertaining and, when…
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