By Mike Lessiter, President, Lessiter Media From the Mike Drop column of the July 2018 Lessiter Link newsletter I’m going to say it. I grew up with generic snacks, just 2 warm-weather vacations and sports without playing-time rules. Without the constant eyes of authority, trouble was found as often as fun, but you owned both.…
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Recent Posts by Skylar Michels
Simple Steps to Succeed at Marketing Automation
By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Many marketers are plagued with difficulty identifying and capturing quality sales leads, inconsistent and ineffective lead nurturing practices or a lack of follow-through by their sales teams on efforts to further qualify and close the leads. A proven way to substantially increase your lead identification, conversion and overall…
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Effective Facebook Branding in 4 Steps
By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Brand awareness is central to long-term business growth. Without it you will struggle to engage with your target audience, fail to acquire leads and ultimately not contribute to your bottom line. When looking at your overall marketing strategy, improving upon your brand's exposure across a variety of channels…
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June Community Outreach Smashes Attendance Record
From the July 2018 Lessiter Link newsletter A group of 19 intrepid nature-lovers tackled invasive plant species and spread trail mulch at the Wehr Nature Center last month. It was 12 months to the day that we were there last, and record attendance allowed far more work to get done this year than last. Special thank yous…
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