About: Skylar Michels

Recent Posts by Skylar Michels

The Importance of Updating Your Website

The Importance of Updating Your Website
By Luke Weigel, lweigel@lessitermedia Marketing Manager, Lessiter Media “Set it and forget it” might be OK for rotisserie cookers, but when it comes to your website that strategy should be avoided at all costs. Your website serves as a 24/7 advertisement for your company and is one of the best and most cost-effective ways to market…
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Getting To Know: John Dobberstein

By Mike Lessiter, President, Lessiter Media From the Getting To Know column of the May 2018 Lessiter Link newsletter Editor’s Note: A career newspaperman, John joined as associate editor of Farm Equipment in February 2009. In a quick indoctrination, he flew to California on a cover-story assignment just 72 hours after starting the job. By…
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Ramp Up your Reporting with Google Data Studio

Ramp Up your Reporting with Google Data Studio
By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Time is finite, so finding ways to maximize what we can accomplish within that framework is of the utmost importance. Although still in beta mode, Google Data Studio has proven to be an asset to our data-collecting processes. It takes the analytics from Google’s reporting products —…
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Directory Project Tests Early Staff’s Mettle

From the Lessiter Lore column of the May 2018 Lessiter Link newsletter Frank and Pam purchased American Farriers Journal in January 1992. (In fact, Mike and Frank had a memorable trip driving to Massachusetts for the closing and to bring home issues and film. On the drive back, Mike stopped at a pay phone to…
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