4 Reasons to Keep A Swipe File

By Joanne Volkert, jvolkert@lessitermedia.com
Marketing Manager, Lessiter Media

Ever fall victim to writer’s block? Your answer is likely “yes.” Am I right?

It’s frustrating and stressful when your plate is full and your strapped for time. But there’s an age-old solution that perhaps you’ve overlooked: a swipe file.

A swipe file is a personal collection of creative marketing materials that you’ve received – via print, email, video, etc – that you save or tuck away in a file that you can tap into when you’re in need of creative inspiration.

Swipe files are awesome to have when you’re looking for:

  1. Layouts
  2. Designs
  3. Copy Inspo
  4. Headlines/Subject lines
  5. Images & graphics

If you don’t already have a swipe file, here’s a tip: START KEEPING ONE! Save any email promotions, postcards, flyers, etc that catch your eye. If you see a sign or you’re scrolling on social media, take a picture or screen shot it and send it to yourself. You’ll be glad you did when you’re feeling stuck next time.