Digital Marketing Trends for 2021

By Emily Fox,
Digital Content Specialist, Lessiter Media

The global pandemic of 2020 completely upended the way most people live, work and shop. As a result, companies all over the world have had to endure financial hardship and an uncertain future.

Although businesses and economies are beginning to show signs of stabilization and a sense of normalcy is starting to take hold on our daily lives, many of the changes that took place due to Covid-19 are here to stay.

For the business sector, online shopping has seen a massive uptick. According to Digital Commerce 360, online consumer spending increased 44% from 2019. The big boom in online shopping not only increases competition between businesses, but necessitates a much stronger digital presence.

With that in mind, here are 4 digital marketing trends that can help put your company a step ahead of the competition in 2021.