Recent Posts by Michelle Drewek

6 Actionable Ideas To Market and Execute Your Anniversary Event

By Dallas Ziebell, Marketing Manager, Lessiter Media This January in St. Louis marked the silver anniversary of Lessiter Media’s National No-Tillage Conference — an educational event for farmers practicing conservational tillage practices that has drawn more than 19,000 in total attendance since 1993. Twenty five years of planning, marketing and executing this and several other…
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Maxing Out YOUR Marketing ROI: 6 Ways to Get Every Last Penny Out of Your Marketing Efforts

Enjoy a funny and enlightening conversation with international sales and marketing guru and award-winning business book author Ryan Dohrn. Ryan is a 25-year sales and marketing veteran and one of only a handful of people to ever win an Emmy for marketing excellence. His resume includes leadership roles at Disney/ABC TV and The New York Times Company.

During this live webinar event, Ryan...

  • Shared the simple yet effective three-step marketing secret that major brands have used for years RIGHT BEFORE YOUR EYES.
  • Dug deep into the psychology of marketing and shared three things that Google, Facebook and LinkedIn will not tell you before they take your money.
  • Educated on SEO, ways to maximize your website for more sales and how to max out your marketing automation efforts.
  • Taught why some marketing campaigns will flat out creep your clients out.

If you have found yourself discouraged with your marketing efforts or are feeling like a ship adrift in an endless sea of marketing possibilities, Dohrn's presentation will inspire and enlighten you. From management to sales to business development personnel, this is a must-watch webinar for all marketing teams no matter the level of your experience in the industry!


Lessiter Media Recognizes 35th Anniversary Committees

We would like to recognize and thank two committees that worked diligently on our 35th Anniversary celebration. The Party Planning Committee saw to all of the details of a spectacular dinner cruise on Lake Michigan. The Lessiter Media staff and guests enjoyed a scenic 3-hour boat cruise on-board the Harbor Lady. We were then treated…
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Farm Equipment Recognized with Editorial, Design Awards

BROOKFIELD, Wis. — Farm Equipment magazine was recently awarded 2015 Eddie and an Ozzie by Folio, a magazine focused on media industry trends. For more than 20 years, Folio has been giving out the Eddie & Ozzie Awards to recognize excellence in magazine editorial and design across all sectors of the industry. Recognized for editorial…
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