About: Michelle Drewek

Recent Posts by Michelle Drewek

Christine Book Joins Lessiter Media as Managing Editor

Christine Book Joins Lessiter Media as Managing Editor
Brookfield, Wis., — Lessiter Media is pleased to announce the addition of Christine Book to its Ag Division Editorial team. Book will serve as Managing Editor of Farm Equipment, Rural Lifestyle Dealer and Precision Farming Dealer.  Book joined Lessiter in October 2024, coming from Wainscot Media, where she was the Managing Editor for Imaging Technology…
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7 Principles of Customer Service

7 Principles of Customer Service
By Audrey WoodsAdministrative Assistant, Lessiter Mediaawoods@lessitermedia.com262-782-4480 Most tasks in the workplace have a set of instructions to guide how they are completed — a playbook if you will. You likely follow this playbook to aid in the completion of compiling daily reports, following best practices when sending an email, planning an event, and much more.…
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4 Ways to Utilize User-Generated Content

4 Ways to Utilize User-Generated Content
By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Sometimes, the best marketing comes from your audience itself. We saw this in action with our very first "Farrier Dog of the Year" contest for our Equine publication American Farriers Journal. What started as a fun community event quickly turned into a wave of user-generated content (UGC), with…
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