About: Alison Green

By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media The end of 2021 marks 2 years since our lives were de-railed by the pandemic. What we once thought would be a 2-week inconvenience has now become our new way of life, attesting to humankind’s adaptability. Unsurprisingly, one of our only forms of connection during this era of…

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media With all the areas of your digital footprint to manage, you may find yourself asking the question: “Why should I care about optimizing our videos? Is the ROI really worth it?” Instead of riddling off several stats about the impact of video marketing (you can revisit our Marketing Minute…