Recent Posts by Alison Green

Copywriting for Emotional Investment in Your Brand

By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media In our previous Marketing Minute, 5 AI Copywriting Strategies for Marketers, we shared ways to automate your copywriting. While artificial intelligence tools are a game changer in the marketing world, it is also an equalizer. If everyone is generating content based on the same search engine results, you can…
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How to Use Neuromarketing

By Connor Campbell, ccampbell@lessitermedia.comDigital Media Intern, Lessiter Media I bet that if I start describing sour Skittles or Sour Patch Kids, your mouth starts to water. Everyone has seen commercials from our favorite fast food restaurants showing fresh, salty fries or juicy, stacked burgers. When you’re hungry, you’re likely to remember that commercial you saw for…
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10 Design Tips for Non-Designers

By Lewis Horn, lhorn@lessitermedia.comGraphic Designer, Lessiter Media Have you ever come across a promotional piece — whether it was an email, a flyer, a print ad, or something else — and thought to yourself, "that is not a very nice looking ad!" Maybe it's just the designer in me, but it seems to be becoming…
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Put Your Customers First with These User Experience Strategies

By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media A great user experience is essential for any website to succeed, as it can help increase engagement, conversions, and ultimately, revenue. Your website should be treated with as much care as you would a showroom or storefront. Elements of website user experience include: navigation, mobile responsiveness, loading speed, visual design,…
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