Recent Posts by Alison Green

Thanksgiving: More Than Black Friday Discounts

By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com Thanksgiving: a holiday where most people look forward to gobbling down turkey and pumpkin pie. A season of the biggest sales of the year. During this busy time as marketers, our jobs are to brainstorm the best offers of the year, followed with insane discounts, and of course trying…
Read More

6 Email Metrics To Help Reach Marketing Goals and Make Business Decisions

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With Apple's mail privacy changes underminding open rates and Click Bots wreaking havoc on email click reports, two of the most important performance indicators that marketers have monitored for years are no longer the North Star metrics that we once relied upon on to measure our email marketing campaigns' effectiveness. But that's okay, because…
Read More

Dos & Don’ts of Company Christmas Cards

By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 Now is a good time to start thinking about mailing a business Christmas card. While they serve more as a thoughtful gesture, a Christmas card can benefit your company in many ways. Business Christmas cards: Don’t look like direct marketing which helps to build trust with your customers Strengthen…
Read More

Attract More Email Opens with Engaging Preview Text

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media Within crowded inboxes, subject lines are king in getting yourself noticed. But the subject line does not rule the email kingdom alone. Enter the king's hand: preview text. Your preview text, also known as the preheader, is the muted text, shaded gray, that appears immediately after the subject line. Depending…
Read More

Recent Comments by Alison Green

No comments by Alison Green yet.