By Alison Green, agreen@lessitermedia.com
Email Specialist, Lessiter Media
The end of 2021 marks 2 years since our lives were de-railed by the pandemic. What we once thought would be a 2-week inconvenience has now become our new way of life, attesting to humankind’s adaptability.
Unsurprisingly, one of our only forms of connection during this era of isolation — digital media — has adapted rapidly with us. Now that a measurable amount of time has passed, we can pause, reflect and understand the trajectory and demographic differences in social interaction online.
Social media is often thought of as the typical platforms: Facebook, YouTube, TikTok, etc., however, it is important to broaden the scope to any digital application that facilitates social interaction and content sharing. This includes search platforms, like Google and Bing, content streaming platforms, like Spotify and Vimeo, or even live gaming platforms, like Twitch. Facebook has even begun creating space between the traditional perception of what it means to be a social media platform by re-branding as the Metaverse, with the goal to expand into a more immersive social experience.
With all the possible platforms, it can create information paralysis when trying to craft a marketing strategy. To simplify things, I’ve taken the time to look at the data and provide a short summary of the most impactful changes to keep in mind as we head into 2022.
Do you have any new content or advertising ideas based on these trends? As a niche media company with an entrepreneurial spirit, no idea is too crazy for our team at Lessiter Media. So, don’t hesitate to reach out if you want to collaborate and get in front of our audiences in new, captivating ways.
