Recent Posts by Alison Green

5 Benefits of Contests for Your Business

By Joanne Volkert, Marketing Manager, Lessiter Media As I watched “One Shining Moment” after Kansas’s win to close out another exciting March Madness, I couldn’t help but think back to three short weeks ago when we were all scrambling to get our brackets submitted. The excitement, anticipation, the “I’ve got this” feeling. Although I tied…
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Using a Grid Design System to Create Clear and Organized Marketing Materials

By Lewis Horn, lhorn@lessitermedia.comGraphic Designer, Lessiter Media Clear and organized communication is key in getting your message across. A great first step in the design and flow of your communication is to employ a grid system into your design. Fields of text, photos, graphics, data and callouts all need to be organized in a way that…
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6 Practices to Create Irresistible CTAs

By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media According to this blog post from Databox, among their organization’s website and social media platforms, email is one of the top 3 channels marketers are using to reach their audiences. But if you aren’t crafting email messages on a regular basis it can be easy to lose sight of what a…
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Text Matters

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media Non-text elements such as images, videos and audio help engage and retain an audience's interest. But by nature, they lack the quality text that search engines scan to help a user find the information they are looking for. Search engines are getting better at reading media, but it’s the job…
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