Tag Archives: Marketing strategies

3 Graphic Design Tips for Non-Designers

3 Graphic Design Tips for Non-Designers
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With so many inexpensive and easy-to-use graphic design tools available to today's marketers, you don't need to be a professional graphic designer with a deep understanding of advanced design concepts like kerning, tracking and leading to generate an eye-catching piece of visual content.  But even with the best design templates, most relevant clipart and…
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3 Ways To Build An Authentic Brand

3 Ways To Build An Authentic Brand
By Cassie Kopcha, ckopcha@lessitermedia.comDigital Media Intern, Lessiter Media Today, a brand is so much more than just colors and logos. A brand is the impact you have on customers, the industry, and dictates just about every business decision you make. By building a brand that is authentic and has a strong presence in your industry,…
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3 Tips for Branding Your Vehicle

3 Tips for Branding Your Vehicle
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media An easy and effective way to advertise your business is by branding your company or personal (if that makes sense for you) vehicle. Between custom rear window graphics, car magnets, and full or partial car wraps, it’s a simple one-time investment to put your logo and contact information…
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Guidelines to Write an Effective Press Release

Guidelines to Write an Effective Press Release
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Like faxes, Yellow Page ads and classified listings, press releases could easily be written off as another outgoing and ineffective marketing tactic not worth investing your valuable time and limited budget into. But while there are many methods to market your product directly to your target audience — running…
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