Tag Archives: Marketing strategies

Tapping into Consumer Perceptions through Vicarious Touch

Tapping into Consumer Perceptions through Vicarious Touch
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media When I first joined the Lessiter Media Team as a recent college grad with a focus in digital media, I didn’t lose sight of the importance of print. In my first Marketing Minute, Quick Tips to Give Your Ad the Right Touch, I focused on research that has always intrigued me the…
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Email Subject Lines: Why They Matter To Your Audience

Email Subject Lines: Why They Matter To Your Audience
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com An email subject line — it’s one of the first things your reader sees. It has to be eye catching, often conveying a sense of urgency, personalized to each reader, or offering a discount/promotion. If you don’t connect with your audience, you’ll just be another email in their cluttered…
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3 Graphic Design Tips for Non-Designers

3 Graphic Design Tips for Non-Designers
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With so many inexpensive and easy-to-use graphic design tools available to today's marketers, you don't need to be a professional graphic designer with a deep understanding of advanced design concepts like kerning, tracking and leading to generate an eye-catching piece of visual content.  But even with the best design templates, most relevant clipart and…
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3 Ways To Build An Authentic Brand

3 Ways To Build An Authentic Brand
By Cassie Kopcha, ckopcha@lessitermedia.comDigital Media Intern, Lessiter Media Today, a brand is so much more than just colors and logos. A brand is the impact you have on customers, the industry, and dictates just about every business decision you make. By building a brand that is authentic and has a strong presence in your industry,…
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