By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 Events are becoming evermore digitized with quickly improving platforms and increased virtual engagement tools and opportunities. Whether it's an in-person, hybrid or completely virtual event, we know from experience that sponsors are looking to gain as much engagement as possible from the attendees at the event. With a…
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Simplify to Succeed: Sign-Up Form Best Practices
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 In the ever-evolving landscape of digital marketing, it's easy to get caught up in the quest for complexity. But when it comes to sign-up forms for new customer acquisition, we've got a secret to share: less is more! It's tempting to want to include "just one more" field…
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A Holiday Success Story
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media I hope you had a nice Thanksgiving and were able to enjoy lots of tasty dishes with family and friends. Speaking of tasty dishes, I wanted to take a slightly different approach to this week's Marketing Minute email. I had originally queued up a clever Black Friday message…
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7 Amazingly Effective Lead Nurturing Tactics
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With temperatures here in the Midwest steadily falling, I recently found myself searching for a replacement to my winter jacket that has served me well for nearly a decade. To the Internet I went and down the rabbit hole I fell, scouring different online retailer sites, signing up for various email…
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