By Téalin Robinson
Client Services Coordinator, Lessiter Media
trobinson@lessitermedia.com
262-777-2430
Events are becoming evermore digitized with quickly improving platforms and increased virtual engagement tools and opportunities. Whether it's an in-person, hybrid or completely virtual event, we know from experience that sponsors are looking to gain as much engagement as possible from the attendees at the event.
With a plethora of new digital features available for event sponsors, you can work with the event organizers to obtain the ROI value of your sponsorships and receive the tools you need to generate qualified leads.
For our events, we use the event app called Whova. This event platform, along with others in the market, make adding your company logo and bio, contact info, additional resources and much more, easy and efficient so attendees can find and connect with you.
If it's not already included in events you are attending, you should ask for app integration to be included to help maximize your sponsorship. Some organizers may even take care of populating your exhibiting pages, but if you want to see actual engagement from attendees, you need to actively take advantage of all the integrations the app has to offer.
By following some of these steps to improve your virtual booth engagement, you can make the best use of these virtual opportunities available to you and increase your overall satisfaction with putting your sales dollars toward the events you choose to sponsor.
