Tag Archives: Email Marketing

4 Ways to Prepare Your Email and SMS Marketing for the Holidays

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 The leaves are still hanging on for dear life and hardly a flake of snow has fallen in most areas of the country, but believe it or not, the holiday season is right upon us. While it may feel a little early to start marketing with a holiday message, according to TotalRetail.com, October…

Sunset Policy — It’s Not a Goodbye, It’s a See ya Later!

By Kayla Waukau Marketing Coordinator, Lessiter Media kwaukau@lessitermedia.com Quantity over quality isn’t always true, especially when it comes to your email subscriber list. This week while sorting through my influx of promotional emails from my inbox, I got an email from a company (which may or may not have been a dog pajamas company 😉)…

By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Statistics are the lifeblood of any company. It’s important to know how much of your customer base is interested in your products, what you have to offer, and if you’re losing customers because of something. If this data is inaccurate, it’s hard to make actionable changes. Dirty data…

By Owen LessiterMarketing Associate, Lessiter Mediaolessiter@lessitermedia.com262-777-2445 There are two things a web designer fears the most: A.I. stealing their job, and the uncertainty of not knowing how to format their content. When confronted by the beast of indecision, a simple yet universal hero swoops in to save the day – the golden ratio. With the…

Tag Archives: Email Marketing

4 Ways to Prepare Your Email and SMS Marketing for the Holidays

Sunset Policy — It’s Not a Goodbye, It’s a See ya Later!

Cleaning Dirty Data

How to Use the Golden Ratio

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