Tag Archives: Email Marketing

A Deep Dive into A/B Testing

A Deep Dive into A/B Testing
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com A/B Testing is a critical aspect of marketing, yet it often gets overlooked in the midst of our daily tasks and responsibilities. But fear not, because for the next three weeks, I will be delving into the world of A/B testing in our weekly Marketing Minute. Each week, I…
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5 Free Tools to Kickstart Creativity

5 Free Tools to Kickstart Creativity
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 I'll come out and say it: Robust media applications are expensive! The tools are great and can take your business where it needs to be. But what if I told you there are other more cost-effective ways to get the same results? There are many open-source applications that can help…
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4 Ways to Prepare Your Email and SMS Marketing for the Holidays

4 Ways to Prepare Your Email and SMS Marketing for the Holidays
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 The leaves are still hanging on for dear life and hardly a flake of snow has fallen in most areas of the country, but believe it or not, the holiday season is right upon us.  While it may feel a little early to start marketing with a holiday message, according to TotalRetail.com, October…
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Sunset Policy — It’s Not a Goodbye, It’s a See ya Later!

Sunset Policy — It’s Not a Goodbye, It’s a See ya Later!
By Kayla Waukau Marketing Coordinator, Lessiter Media kwaukau@lessitermedia.com Quantity over quality isn’t always true, especially when it comes to your email subscriber list. This week while sorting through my influx of promotional emails from my inbox, I got an email from a company (which may or may not have been a dog pajamas company 😉)…
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