Cleaning Dirty Data

By Connor Campbell
Digital Content Editor, Lessiter Media

Statistics are the lifeblood of any company. It’s important to know how much of your customer base is interested in your products, what you have to offer, and if you’re losing customers because of something. If this data is inaccurate, it’s hard to make actionable changes. 

Dirty data arises when the numbers aren't monitored correctly or accurately. Dirty data can be affected by several factors such as fake social media accounts following your company accounts, and people on email lists that don’t do anything but archive your emails. Dirty data is like wildfire – once it begins, it is hard to stop. 

Marketing data shouldn’t be complicated. We created an infographic to help give tips on what you can do to comb through potential risks for dirty data and make the process easier to manage.