Tag Archives: Digital Strategy

Determining the Right Time to Send an Email

Determining the Right Time to Send an Email
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media Choosing the right time to send an email is the last major decision to ensure the success of your painstakingly well-crafted message, so it makes sense that one of the most frequently asked questions I hear is “When is the best time to send an email?”  With 365…
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8 Pros for Digital Business Cards

8 Pros for Digital Business Cards
By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 A couple years ago I shared a Marketing Minute on ways to fine-tune your printed business card. And while you likely have a business card already designed, printed and on-hand for the next new prospect, it still never hurts to revisit and fine-tune if needed. And I’d like to take this a step…
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6 Email Metrics To Help Reach Marketing Goals and Make Business Decisions

6 Email Metrics To Help Reach Marketing Goals and Make Business Decisions
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With Apple's mail privacy changes underminding open rates and Click Bots wreaking havoc on email click reports, two of the most important performance indicators that marketers have monitored for years are no longer the North Star metrics that we once relied upon on to measure our email marketing campaigns' effectiveness. But that's okay, because…
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Attract More Email Opens with Engaging Preview Text

Attract More Email Opens with Engaging Preview Text
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media Within crowded inboxes, subject lines are king in getting yourself noticed. But the subject line does not rule the email kingdom alone. Enter the king's hand: preview text. Your preview text, also known as the preheader, is the muted text, shaded gray, that appears immediately after the subject line. Depending…
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