Social Media Influencers: The New Age of Endorsements

By Kayla Waukau
Marketing Coordinator, Lessiter Media

We’ve all seen celebrity endorsements on our televisions for all types of marketing campaigns; Travis Scott and McDonald’s, Snoop Dogg and Corona, and my personal favorite: Shaq and Icy Hot. With these celebrity endorsements the main goal is to help increase sales and increase brand recognition.

But how can this be done for smaller businesses? As a small business, we can definitely not afford Shaq to endorse us, nor would he fit our customer base. The solution: social media influencers. Social media influencers are a great way to entice your customers with a recognizable face at a lower cost. These influencers usually align with your brand, offer exclusive discounts, and often hit your customer base at a more relatable level.

These influencers are typically sharing on Instagram, YouTube, podcasts, TikTok, and blogs. Pricing depends on the amount of followers and engagement they have throughout their social media channels.

Below I created an infographic explaining the different types of social media influencers and also help you determine if using a social media influencer is right for you and your company.

Social Media Influencers