Determining the Right Time to Send an Email

By Alison Green,
Email Specialist, Lessiter Media

Choosing the right time to send an email is the last major decision to ensure the success of your painstakingly well-crafted message, so it makes sense that one of the most frequently asked questions I hear is “When is the best time to send an email?” 

With 365 days in a year, 7 days in a week, 24 hours in a day and 60 minutes in an hour it can be daunting to narrow down a send time. However, with some intuitive thinking and understanding of your unique audience, you can determine the most impactful timing for your next email send.

There are some general email data trends you can start with to narrow down your window. The following trends, shared by Enginemailer, are widely accepted across the email industry:

  • Best Days to Send: Tuesday, Wednesday and Thursday
  • Worst Days to Send: Saturday and Sunday
  • Best Time of Day to Send: Between 8:00 and 11:00 AM

But wait, don’t start scheduling every email based on this alone. It is highly recommended to regularly conduct A/B testing to find out what works for your unique audience and consider the important factors specific to them. See the infographic below for a list of questions to ponder before determining send time.

4 Questions to Ask Before Determining the Right Time to Send an Email