Tag Archives: Digital Strategy

Why Businesses Need Email Marketing

By Ashley WolfeMarketing Intern, Lessiter Mediaawolfe@lessitermedia.com262-777-2447 When it comes to marketing, it's easy to get caught up in the latest trends. New social media platforms emerge, advertising strategies evolve, and businesses are constantly being told where they should be investing their time and money. But with so many options available, it's worth asking a simple…

What’s the Best Cookie for Your Audience

See how Netflix uses personalized visuals and data to create tailored viewer experiences — and how you can apply the same strategy to your content.

Creating Customer Personas: The Key to Meaningful Marketing

Learn how to identify goal-driven social media metrics that align with your business objectives and avoid getting misled by vanity metrics.

By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 As we enter 2026, we are kicking things off with our annual reflections on the marketing topics and trends that you found most valuable in the past year. We covered a wide range of subjects: AI, branding, social media strategy, content structure and marketing, PR, nurturing leads ...…