Tag Archives: Digital Strategy

What’s the Best Cookie for Your Audience

See how Netflix uses personalized visuals and data to create tailored viewer experiences — and how you can apply the same strategy to your content.

Creating Customer Personas: The Key to Meaningful Marketing

Learn how to identify goal-driven social media metrics that align with your business objectives and avoid getting misled by vanity metrics.

By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 As we enter 2026, we are kicking things off with our annual reflections on the marketing topics and trends that you found most valuable in the past year. We covered a wide range of subjects: AI, branding, social media strategy, content structure and marketing, PR, nurturing leads ...…

By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 One of the simplest and most overlooked tools in social media marketing is tagging.When you tag a brand, company, partner or person in a post, you’re doing more than giving them a shout-out. You’re placing your content directly inside their community and in front of people who already…