Tag Archives: Digital Strategy

What You Can (and Should) Ask for on Your Landing Page Forms

What You Can (and Should) Ask for on Your Landing Page Forms
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Marketing can be a delicate balancing act of managing converse relationships. Sometimes more results in less. Other times, less results in more. Send more emails — unsubscribes spike and you have less people to reach. Run a sale to move more product — a previous purchaser gets irked they paid full price and then buys less from you and more from…
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Upgrading The Like 👍🏼 To A Share 🔁

Upgrading The Like 👍🏼 To A Share 🔁
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com *Aimlessly scrolling through social media* *scrolling* *scrolling* WAIT! My favorite local business posted. *reading* I guess I’ll give it a like. Should I comment? Share with my friends? That’s the problem with most social media marketing. We post to get our reader’s attention but are we posting user-generated content?…
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The Optimization Trifecta

The Optimization Trifecta
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media If my coworkers had to pick a phrase they hear from me more than anything else (besides inserting a Friends or Schitt's Creek quote into almost any conversation), it would likely be "make sure it's optimized!" From keywording to file naming, load times and linking, every little detail that…
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How to Nail the Art of Visual Email Marketing

How to Nail the Art of Visual Email Marketing
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 In my last Marketing Minute, I outlined 6 email metrics beyond opens and clicks to help reach your marketing goals and make business decisions. While it's important that your promotional emails have interesting subject lines, engaging and relevant copy, and actionable calls-to-action, there is a less discussed element that can help you get…
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