Search for: "Lead Gen"

Everyone Has Influence

Everyone Has Influence
By Kristen Kubisiak, American Farriers Journal Managing Editor From the September 2019 Lessiter Link newsletter The 2019 Global Leadership Summit attendees have a favorite expression to describe the experience: "It was like drinking from a fire hose." According to Sussex firefight Zach Pratt, a standard fire hose produces about 150 gallons of water per minute…
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Utilizing Paid Posts On Social Media

Utilizing Paid Posts On Social Media
By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media In the social media marketing world, there are two types of promotions: organic and paid. You may be asking yourself, “Why pay for social media advertising?” When you use organic posts, they only reach those who have chosen to engage with you previously — your “followers.” And as…
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AFJ Commemorates Equine History with Special Product

AFJ Commemorates Equine History with Special Product
By Jeremy McGovern, Executive Editor/Publisher of American Farriers Journal From the September 2019 Lessiter Link Newsletter April 22, 2019 marked the 500th anniversary of the horse's permanent reintroduction to the North American mainland. Landing in Veracruz, Hernan Cortes launched the conquest of the Aztec empire, in which the horse played a crucial role. Colonial powers…
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Channel Preference: The Customer Should Decide

Channel Preference: The Customer Should Decide
By Mike Lessiter, mlessiter@lessitermedia.comPresident, Lessiter Media I was at a recent peer group meeting when a roundtable conversation side-barred over to a discussion on print vs. digital marketing. All kinds of opinions flutter about on this topic, including “print is dead,” passionate replies of “No, it’s not!” and debates that reveal more about the marketer than…
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