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By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Most marketers today understand that an advertising campaign which puts a brand's message in front of a target audience with consistent frequency and through a diverse set of marketing channels is the key to building brand recognition and ensuring their product is top of mind when a sales…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Looking for a new form of content to add to your marketing strategy you may not have considered before? Quizzes aren’t commonly used among marketers and are perhaps one of the most underrated types of content every marketer should be testing. Quizzes are engaging, shareable, entertaining and, when…

By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media In the social media marketing world, there are two types of promotions: organic and paid. You may be asking yourself, “Why pay for social media advertising?” When you use organic posts, they only reach those who have chosen to engage with you previously — your “followers.” And as…