By Ashley Miller
Digital Media Intern, Lessiter Media
Keywords are the building blocks of any SEO strategy. However, not all keywords are equal when it comes to increasing your search engine ranking. While generic, high-traffic keywords may seem like the best approach, they often are more competitive and challenging to break through to the top ranks. This is where long-tail keywords prove to be valuable!
Long-tail keywords are longer, more specific phrases that usually consist of 3-5 words. Unlike short-tail keywords, which are short, broad, and highly competitive, these extended phrases are more detailed and targeted. For example using, "white running shoes for women" instead of the more general, short-tail keyword, "shoes."
Understanding and optimizing long-tail keywords in your SEO strategy can significantly boost your website's visibility. In this infographic, learn more about why you should start utilizing these targeted keywords in your SEO strategy.