By Dallas Ziebell
Marketing Manager, Lessiter Media
Podcasts have undoubtedly become an integral part of today's media landscape, offering endless entertainment, valuable insights and diverse perspectives. And there are many podcasts today that marketers can tune into to find marketing tactics and inspiration.
'Tis the season of holiday travels. As you embark on your cross-country road trip to see friends or family, put that windshield time to good use and gain some new ideas for your 2024 marketing strategy with these top 5 five marketing podcasts you don't want to miss.
P.S. Lessiter Media has several podcasts and video broadcasts that professionals within our various markets enjoy and rely on for education and entertainment. Check them out!
No-Till Farmer Podcast; No-Till Farmer Influencers & Innovators Podcast; Cover Crop Strategies Podcast; Strip-Till Farmer Podcast; Farm Equipment Podcast; On the Record; Conservation Ag Update; American Farriers Journal Podcast
1) Do This, NOT That - December 2023 Gmail Update
In this podcast episode, Jay discusses key marketing strategies and trends for December, including changes coming to Gmail that marketers need to be aware of. He also shares best practices for B2B and consumer email campaigns this time of year, as well as the content that tends to perform well.
3) Voices of Search - Providing High Quality SEO At Scale
Discover the intricacies of high-quality, scalable SEO with Michael Ramirez, Founder of Evisio LLC, on the Voices of Search Podcast. Gain insights into algorithmic landscapes, innovative scaling strategies, and the evolving future of SEO. Join Benjamin Shapiro as Michael shares firsthand experiences and industry trends, offering a glimpse into the next frontier of SEO excellence.
4) The Smart Marketer Podcast - 5 Tactical Tips For Your Q4 Facebook Ad Strategy
It’s not too late to boost your Q4 sales (and lower your stress levels too)! Pepijn Hufen and Molly Pittman are back to discuss top-notch, tried and tested tips that will help simplify your approach to the Holiday Sales and eliminate much of the guesswork. Listen in to hear the advice he gives to their agency clients, including how to break down your sales into five distinct phases, ways to simplify some of the logistics, and the tools you need to set up now to track your data in real-time.
5) Revenue Vitals - Using Data and Customer Insights to Build a Successful 2024 Strategy
Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. First, he discusses the concept of Pipeline Sources and how they can be used to drive revenue growth. He explains that instead of looking at internal departments, companies should focus on the buyer's perspective and identify proven buyer journeys that drive revenue. By analyzing data from the past fiscal quarters, companies can determine the paths that lead to high sales velocity and optimize their go-to-market strategy accordingly. Chris also discusses the issue of pipeline inflation and the importance of using a performance-based definition of pipeline. He highlights the core health KPIs for a go-to-market strategy, including total net new closed one revenue, all-bound hero pipeline creation, all-bound hero sales velocity, and marketing ROI or blended marketing CAC payback period. Finally, Chris explores the value of qualitative customer interviews and market research surveys in informing strategy and driving change.