By Ashley Miller
Digital Media Intern, Lessiter Media
In the fast-paced world of digital content, where attention spans are shrinking and competition for online visibility is fierce, the concept of long-form content might seem counterintuitive. The benefits of long-form content on your website are more substantial than you might think.
But what exactly is long-form content? This can be anything from podcasts, webinars, articles, videos, and more! Across the industry, there are countless ways to create new, interesting long-form content for your audience(s). The most defining aspect of long-form content is that it’s in-depth, covers one topic thoroughly, and provides valuable information to the reader.
Why should you invest time and effort in creating various lengthy forms of content when you can convey information in a shorter, more concise format? This type of content is a great opportunity to further shape your brand and increase your search engine rankings! In this infographic, you can learn more about the benefits of adding long-form content to your marketing strategy.