Category Archives: Marketing Minute

By Patrick Sharpe, psharpe@lessitermedia.com V.P. of Audience Development, Lessiter Media For the few prehistoric marketers still out there, you might remember this steadfast formula for promotional success: This formula, developed by direct response expert Ed Mayer, taught us 40% of the success of our response was tied to the audience. The second 40% stood for having…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media One of the exciting parts about being a marketer is the growth and evolution of technology at our disposal. At times that growth can be painful (or in some cases, really painful). Then there are those moments when a new tool reinvigorates our creative fire or an…

By Bree Greenawalt, breeg@lessitermedia.com Sr. Manager Data & Ad Services, Lessiter Media We've all received emails asking us to take part in a "short" survey. While there is something exciting about being asked to share our insights, often times we are met with something that is not all that short, asks questions that are way too…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Fake news. Click bait. Data misuse. Congressional hearings. All these things and more led to policy changes at Facebook in early 2018 with hopes of getting back to their original mission of connecting friends and family with each other and the things they love. It's a noble effort…