Category Archives: Marketing Minute

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media As marketers we are constantly looking for ways to extend the life, reach and audience engagement of our marketing messages. Providing relevant high quality content is one of the most effective ways to keep customers engaged, and to attract new ones. But content production can be difficult…

By Luke Weigel, lweigel@lessitermedia Marketing Manager, Lessiter Media Think Print is Dead – Think Again… Our equine title, American Farriers Journal, was approached by a firearms manufacturer that specializes in custom engraved firearms and was looking for a targeted audience to sell an expensive new limited-run farrier-themed rifle. After a consultation with our Sales team, the…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media As marketing professionals, we have the opportunity to research and test some of the newest and most creative digital assets from across the industry that are being used to engage customers. One of the most successful platforms we have been testing is Facebook. The Ads Manager has a…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Last fall, the United States Postal Service® (USPS) launched Informed Delivery, a free digital service available to residential consumers that allows them to digitally preview their letter-sized mailpieces and manage their packages scheduled to arrive soon. Informed Delivery is an optional notification service that makes mail more convenient…