Category Archives: Marketing Minute

By Jonny Salinas,  jsalinas@lessitermedia.com Marketing Associate, Lessiter Media Consider this hypothetical — you’re up to your ears in several pressing projects with deadlines looming. An unknown number shows up on your phone. You assume it’s just another mass cold-calling campaign that incorrectly identified you as the “decision maker.” With no time to devote to product…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Many might argue that we’re living in a “mobile-first” digital marketing world. Websites, emails, web articles and more are all designed, written and optimized to be easily consumed on mobile devices. Photos and videos quickly plague our phones between Facebook, Instagram and SnapChat, not to mention getting sucked…

By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media When it comes to direct mail marketing, message length can impact response significantly. The question that many marketers often struggle to answer is, “which is more effective: long copy or short copy?” Since the rise of the internet, it seems there is an unlimited amount of information out…

By KC Hubbell, khubbel@lessitermedia.com Marketing Associate, Lessiter Media In my previous Lessiter Marketing Minute, Creating A Successful Email: HTML Vs Plain-Test, I talked about how and why a plain-text email can benefit your marketing campaign. However, just because plain-text emails CAN produce higher open and click rates doesn't mean they ALWAYS perform better. In fact, in…