Category Archives: Marketing Minute

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Did you know that when website visitors are presented with both a video and text, 60% of visitors will watch the video first? While it may come as no surprise that video is a dominant part of the digital age, what may make you raise your brows is…

By Luke Weigel, lweigel@lessitermedia Marketing Manager, Lessiter Media It's easy to get swept away in the current of digital marketing. With all the shiny buttons and blinking lights, it's hard not to get pulled into the "next big thing" — and that's not necessarily a bad thing, but is it what's best for business? Too often,…

By Tory Terrill Marketing Associate, Lessiter Media Consumer behavior has changed more in the last 10 years than in the past 100. Consumers today are much more informed and deliberate about their purchasing decisions. As a result, the stakes are higher for your marketing and sales teams to find new, innovative ways to capture sales…

By Bree Greenawalt, breeg@lessitermedia.com Sr. Manager Data & Ad Services, Lessiter Media Have you heard the term Unified Audience Database (UAD) yet? If you have, you’ve likely been day dreaming about the possibilities a UAD could bring to your marketing program. If you haven’t, let me introduce you. A Unified Audience Database is a database combining…