By Rachel Hanrahan, firstname.lastname@example.org
Digital Content Specialist, Lessiter Media
Are you looking to connect with your target audience in a fresh way? Wanting to create useful content to draw new leads? According to GoToWebinars, 73% of B2B marketers say that webinars are the best way to gather fresh leads.
Webinars, when executed to their fullest potential, are an excellent tool for interacting with your audience and giving your brand a literal voice.
By collaborating with leaders in your industry to put forth an impactful presentation, you are building credibility and driving discussion in your niche market.
Below are several helpful tips we have applied to our own webinars, through years of trial and error. Do you utilize webinars in your business? Which best practices do you favor? Drop me a line and we can discuss how to improve your webinar process.