Category Archives: Marketing Minute

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media In our travels attending marketing and B2B events, seasoned marketers continue to describe print advertising as the “air cover” in a marketing plan, the first method to turn to and the one that makes all other tactics more effective. Of course, the “air-cover plan” is carefully prepared and…

By Alison Green, agreen@lessitermedia.com Marketing Associate, Lessiter Media In a previous Marketing Minute, Why Your List Is Your Most Valuable Asset, we shared list building and nurturing tips for boosting your promotional success. The bottom line: pay more attention to your list and it will repay you many times over. Abuse or ignore it, and it…

By Brad Hemze, bhemze@lessitermedia.com Technology Director, Lessiter Media Today, there are over 8,000 technology services available to support your marketing activities. With so many choices how does one begin to sort through the “shiny new objects” with their promises of “fame and glory” and blissful “happily ever after” outcomes? Answer: The Marketing Technology Stack Visualization. What…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media In a time where digital and social marketing are all the buzz and newly tapped channels for many marketers, print advertising is still a critical component of an effective, comprehensive marketing strategy. A study done 2 short years ago by MarketingSherpa found that 82% of U.S. internet users…