Category Archives: Marketing Minute

By Jade Scaffidi, jscaffidi@lessitermedia.com Digital Media Intern, Lessiter Media The modern digital landscape is always evolving. Platforms come and go, others become ingrained in the social landscape. As such, these platforms become prime resources for marketers to reach their desired audiences. Whether you’re sharing demo videos on YouTube, posting images of your products on Instagram…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Looking for a new form of content to add to your marketing strategy you may not have considered before? Quizzes aren’t commonly used among marketers and are perhaps one of the most underrated types of content every marketer should be testing. Quizzes are engaging, shareable, entertaining and, when…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Working in our Digital Media department I have the benefit of seeing every campaign that goes in and out of our virtual doors. While observations certainly help in determining where to focus our digital efforts, I wouldn't have a fraction of the insights I do without the backend…

By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media In the social media marketing world, there are two types of promotions: organic and paid. You may be asking yourself, “Why pay for social media advertising?” When you use organic posts, they only reach those who have chosen to engage with you previously — your “followers.” And as…