Category Archives: Marketing Minute

Which Print Marketing Myths Are You Buying Into?

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Although the world of digital automation, personalization and predictive text is attractive to the marketer's eye, there will always be something genuine and sincere about print marketing. Even in my personal life, I prefer receiving a handwritten thank you card in the mail over a text message…

7 Ways to Build Your Audience by Integrating Print Ads

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Pop quiz... To have a truly successful marketing campaign you need: A. Digital B. More Digital C. All Digital D. A Mix of Digital AND Print If you've been following our weekly Marketing Minute emails, you know the correct answer is D. That being said, many companies are…

The Anatomy of a Successful Direct Mail Campaign

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Despite the prevalence of new and growing forms of online advertising, direct mail campaigns are still an effective way to reach customers. In fact, according to a Direct Marketing Association study, the typical response rate to direct mail campaigns is in the 3% range, a far greater success…

Creating a Successful Email: HTML vs Plain-Text

By KC Hubbell, khubbel@lessitermedia.com Marketing Associate, Lessiter Media When it comes to email marketing, most marketers believe open and click rates are everything. However, format is one of the many important aspects that influence the success of an email campaign. The two primary email format types are HTML (Hypertext Markup Language) and plain text. HTML emails…