Category Archives: Marketing Minute

By Bree Greenawalt, breeg@lessitermedia.com Sr. Manager Data & Ad Services, Lessiter Media Quick question — what's more important, your audience or the content of your message? The answer is your audience! Without the right list, the best marketing and content in the world will fall on deaf ears. Back in November, Patrick Sharpe shared a Marketing…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Your company’s brand should be loud and clear throughout all of your marketing efforts, be it print, digital or otherwise. If you don’t keep your brand consistent, you make it difficult for your audience members to latch onto you as loyal customers, consumers, readers, viewers, etc. In…

By Alison Green, agreen@lessitermedia.com Marketing Associate, Lessiter Media As marketers, we’re always looking for successful strategies for attracting and engaging our audiences. In a previous Marketing Minute, Quick Tips to Give Your Ad the Right Touch, I discussed the potential for tapping into the your audience’s sense of touch by integrating interactive folds and quality materials…

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media Content marketing is a branch of marketing that attracts an audience and builds a relationship with them by sharing valuable materials online. Do you want to grow your audience? Or are you trying capture leads to drive sales? Do you want to establish your brand as a…