Oops! Now What?

By Luke Weigel, lweigel@lessitermedia.com
Marketing Manager, Lessiter Media

Few things are more stressful for a marketer than when it comes time to click the "send" button. Whether it's blasting out a promotional offer or simply giving the green light on a print order, the responsibility of often times being the last line of defense for ensuring an accurate message is delivered, has undoutedly led to a few gray hairs in marketing departments around the world.

Regardless of approval procedures or review protocols, at some point we are bound to come across a mistake that makes it out the door. While not all errors carry the same weight, they should all be valuable learning experiences.

At a recent leadership conference I attended, one of the sessions focused a good amount of time on making mistakes and a quote from one of the presenters stuck with me. Restauranteur Danny Meyer — founder of Shake Shack and some of New York's most beloved restaurants — said "the road to success is paved with mistakes well-handled."

While none of us set out to make mistakes, they are bound to happen. And whether it's as simple as a misspelled word buried in a page of text or as costly as accidentally including an extra zero on a special discount offer, how we react can have a lasting impact on the future success of our businesses.

Need help bouncing back from a marketing mishap? Check out the 3 actionable tips below for handling a mistake, or shoot me a note and we'd be happy to help you map out a recovery plan to help get you back on track.