Category Archives: Marketing Minute

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Despite the prevalence of new and growing forms of online advertising, direct mail campaigns are still an effective way to reach customers. In fact, according to a Direct Marketing Association study, the typical response rate to direct mail campaigns is in the 3% range, a far greater success…

By KC Hubbell, khubbel@lessitermedia.com Marketing Associate, Lessiter Media When it comes to email marketing, most marketers believe open and click rates are everything. However, format is one of the many important aspects that influence the success of an email campaign. The two primary email format types are HTML (Hypertext Markup Language) and plain text. HTML emails…

By Lewis Horn, lhorn@lessitermedia.com Graphic Designer, Lessiter Media JPG and pixel are pretty common terms in marketing, but do you know what rastor means?  What about vector? Do you know what DPI or PPI stand for and why they're important? As a marketer it can be confusing and sometimes feel like graphic designers are speaking a different language with…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Did you know that RED is the first color a baby sees? Or that WHITE is the “safest” color in terms of automobiles least likely to be involved in an accident resulting in death? Or, the timeliest fact considering summer is upon us, mosquitoes are attracted to dark…