4 Ways to Optimize Your Content for Voice Search

By KC Hubbell, khubbell@lessitermedia.com
Marketing Associate, Lessiter Media

In 2020, “Hey, Siri” or “Hey, Alexa” have become quite common phrases, and we have voice search to thank for that.

It has been largely speculated that voice search is just a passing fad, however, the data shows that this is certainly not the case. According to ComScore, it’s estimated that by the end of 2020, 50% of all online searches will be prompted by voice commands through digital assistants like those currently offered by Amazon, Apple, Google and Microsoft. With this increased use of digital assistants, optimizing for voice search is critical for ensuring your customers and prospects easily reach your brand and product information online.

Ready to begin optimizing your online content for voice search? Then check out the 4 tips below to make sure you are starting off on the right foot.