Category Archives: Marketing Minute

By Emily Fox, efox@lessitermedia.comDigital Content Specialist, Lessiter Media 2020 was certainly a year of firsts; most notably the COVID-19 global pandemic that not only changed the way we as individuals move through the world, but also the way companies big and small do business. If 2020 had you thinking on your feet of ways to keep…

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media According to Semrush, internal linking is one of the most neglected SEO strategies. "We are all quick to turn to tactics that will help us build external links (backlinks), but we often underestimate the impact of developing an optimized internal linking strategy."  Put simply, internal links point users from…

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media While every business and product has its target customers who fit a specific set of criteria and share many commonalities, among these customers is often a wide spectrum of different values, interests, purchasing habits and decision triggers.  We are all different, but in many instances our brains are prone…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Medi 2020 was a challenging year, one that made us all take a step back and reassess how we do things. Quarantines, Zoom meetings, social distancing... all things we can hopefully put behind us soon. But the year wasn't a total loss. Over the last 12 months, we’ve published…