Category Archives: Marketing Minute

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media How often have you asked family or close friends for recommendations? Perhaps it involved a remodel in your home, or a major home appliance kicked the bucket and you needed to replace it quickly, or maybe it’s something as simple as what series you should watch next on…

By Bree Greenawalt, breeg@lesspub.com Sr. Manager of Data & Events, Lessiter Media As we celebrate our 100th issue of the Marketing Minute this week, we are reminded that milestones are a fantastic opportunity to engage with the people that make it possible. In a world that revolves around data, we aren’t limited to celebrating just…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Twitter has become a question mark for marketers as they determine which social media platforms to utilize and to what extent. Tweets have the shortest lifespan of any social media post, about 18 minutes (Epipheo), and character limits that create copy editing restrictions other platforms don't impose. It's…

By Nick Jensen njensen@lessitermedia.com Audio Visual Manager, Lessiter Media Another trade show season is upon us, and with it comes that tricky task of trying to calculate the true cost of exhibiting. Our team has heard from equipment manufacturers recently about the total costs of exhibiting, and if benchmarks or tools exist that accurately capture the…