Category Archives: Marketing Minute

By Joseph Kuenzle, jkuenzle@lessitermedia.com Audio Visual Manager, Lessiter Media Well, it finally happened. Last week, Wisconsin joined the growing number of states to introduce a "stay-at-home" directive to help curb the spread of the Coronavirus. Which means I'm officially a remote employee. Remote working has become a workplace necessity as millions around the world adjust…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media This is a March none of us will forget anytime soon. Not because of the upsets, buzzer beaters and cindarella stories. But because of the social distancing and self-isolation the COVID-19 pandemic has deemed necessary in many parts of the world. There are a wide wide range…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media COVID-19 has plagued the news, social media and our email inbox. It's probably been over a week since my inbox (personal or business) hasn’t seen a note from a CEO or company president about COVID-19 and what we can expect of their hours of operation, what they’re doing…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media The most creatively designed ad, featuring the most uniquely beneficial product, and offering an absolutely killer deal, can still fall flat on its face if it doesn't ultimately prompt its target audience to take some sort of specific action. Seems obvious, but failing to feature a strong "call to…