Category Archives: Marketing Minute

5 Must Haves to Turn Your Footer Into a Feature

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Medi Move over peanut butter and jelly, there is a new dynamic duo in town — email and marketing. OK, maybe it's not all that new of a pairing, but as other digital marketing offerings come at us from every direction with mixed results, the trusty old email remains a marketers…
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5 Keys to User Experience Testing

By Kelsey Galbraith, kgalbraith@lessitermedia.com Digital Marketing Associate, Lessiter Media When designing your website, product landing pages, or any other online destination or resource that your customers and prospects visit to learn about, and interact with, your brands or products, it’s critical that you provide an intuitive experience that is easy to understand and navigate. And…
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5 Tips to Breathe New Life Into Your Audience Development Efforts

By Bree Greenawalt, breeg@lessitermedia.com Sr. Manager of Data & Events, Lessiter Media When is the last time you’ve thought about your company’s audience development process? Your audience should be your most valuable asset, but keeping it clean and filled with the right prospects can be a challenge filled with lots of questions... Where do you maintain…
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4 Reasons to Keep A Swipe File

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Ever fall victim to writer’s block? Your answer is likely “yes.” Am I right? It’s frustrating and stressful when your plate is full and your strapped for time. But there’s an age-old solution that perhaps you’ve overlooked: a swipe file. A swipe file is a personal collection of…
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