6 Practices to Create Irresistible CTAs

By Alison Green, agreen@lessitermedia.com
Email Specialist, Lessiter Media

According to this blog post from Databox, among their organization’s website and social media platforms, email is one of the top 3 channels marketers are using to reach their audiences. But if you aren’t crafting email messages on a regular basis it can be easy to lose sight of what a lead-generating, attention-grabbing email looks like. 

In my opinion, the most critical portion of your email is the Call-to-Action (CTA) message. But what does that look like? As Dallas Ziebell explains in our previous collection of 4 CTAs That Get Attention, a CTA “is the part of your message that tells your audience exactly what to do — and when written effectively — inspires and compels them to do it.”

There’s a plethora of imaginative examples out there, but most of them won’t directly relate to your industry, product/service or target audience. To help you build a CTA suited to your audience from the ground up, here are six practices to create irresistible CTAs. 

Still not feeling confident about crafting a killer email? Our team would be happy to collaborate with you to create an eBlast that’ll deliver results.