By Michelle Drewek, mdrewek@lessitermedia.com
Content Engagement Manager, Lessiter Media
Non-text elements such as images, videos and audio help engage and retain an audience's interest. But by nature, they lack the quality text that search engines scan to help a user find the information they are looking for. Search engines are getting better at reading media, but it’s the job of SEO to clearly communicate what the content is about.
There are a variety of ways to utilize text both on the back- and front-ends of your multimedia.
The infographic below lists the text components you should incorporate into your image, video and audio offerings on your website to improve your search rankings and offer more value to website visitors.
Our past Marketing Minute coverage can help you dig deeper into any of these media types and learn the "how" to the "why"...
Sources: Bruce Clay