Category Archives: Marketing Minute

9 Tips to Alleviate Networking Anxiety

9 Tips to Alleviate Networking Anxiety
By Samantha ZiebellSpecial Projects Manager, Lessiter Media Networking Anxiety? Um...YES! It can be so awkward, right? Walking up to a complete stranger at an event and trying to start a conversation. It's downright intimidating! But, as easy as it would be to hang out towards the back and not engage with others, we can't let…
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5 Tips to Help Win The Holiday Season

5 Tips to Help Win The Holiday Season
By Bree Greenawalt, breeg@lessitermedia.com Sr. Manager of Data & Events, Lessiter Media Time to panic... Christmas is less than 60 days away! OK, it's maybe not time to panic quite yet, but I've read over and over that if ever you were to get your shopping done earlier, this is the year to do it.…
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6 Ways to Gain Ground Amidst Supply Chain Uncertainty

6 Ways to Gain Ground Amidst Supply Chain Uncertainty
By Mike Lessiter, mlessiter@lessitermedia.com President, Lessiter Media The October 11, 2021, edition of Business Insider examined the supply chain predicament and how it has marketers wrestling -- or worse, totally paralyzed -- about how to advertise in unusual times. What you don’t want to do is retreat. "While supply chain issues have definitely put added pressure on advertising…
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5 Steps to Turn a Negative Into a Positive

5 Steps to Turn a Negative Into a Positive
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media About a year ago we shared some information on how to leverage word-of-mouth marketing as a way to help grow your business. The concept was generally pretty simple: use positive customer feedback as a promotional tool. Unfortunately, not all feedback is positive, and a negative review can spread like wildfire, crippling…
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