Category Archives: Marketing Minute

The Swiss Army Knife of Marketing Tools

The Swiss Army Knife of Marketing Tools
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Have you ever looked at a shrinking list of leads and thought to yourself, "we're running out of customers — we're doomed!" OK, that's maybe a little overdramatic, but a dwindling pool of prospects can be concerning and stressful. The reality is, you aren't running out of customers, you just haven't…
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The Finishing Touch to a Great Video or Podcast

The Finishing Touch to a Great Video or Podcast
By Joseph Kuenzle, jkuenzle@lessitermedia.comAudio Visual Manager, Lessiter Media In the past I've shared some tips on how to leverage podcasts and videos to be a part of your overall marketing plan. Both of these tools share a common component that can be critical their success — music. Music holds a special place in our world, having the power to bring…
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5 Benefits of Contests for Your Business

5 Benefits of Contests for Your Business
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media As I watched “One Shining Moment” after Kansas’s win to close out another exciting March Madness, I couldn’t help but think back to three short weeks ago when we were all scrambling to get our brackets submitted. The excitement, anticipation, the “I’ve got this” feeling. Although I tied…
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Using a Grid Design System to Create Clear and Organized Marketing Materials

Using a Grid Design System to Create Clear and Organized Marketing Materials
By Lewis Horn, lhorn@lessitermedia.comGraphic Designer, Lessiter Media Clear and organized communication is key in getting your message across. A great first step in the design and flow of your communication is to employ a grid system into your design. Fields of text, photos, graphics, data and callouts all need to be organized in a way that…
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