By Holden Dull
Marketing Associate, Lessiter Media
It’s easy to feel overwhelmed by the new era of marketing. If you are not fully comfortable with the concept of social media yet, it is easy to disregard. But you'll be missing an audience segment you might not reach through other traditional marketing means.
Social media has now become an efficient, and in most cases, cost effective way to promote your product or service. With millennials and Gen Zers entering the workforce — who are the most active audience on these platforms — it would be a missed opportunity to not consider targeting this group where they spend hours of their day scrolling.
I have created an infographic below consisting of the most popular social media platforms to get familiar with and how you might consider integrating them into your marketing plan.