Category Archives: Marketing Minute

Using a Grid Design System to Create Clear and Organized Marketing Materials

Using a Grid Design System to Create Clear and Organized Marketing Materials
By Lewis Horn, lhorn@lessitermedia.comGraphic Designer, Lessiter Media Clear and organized communication is key in getting your message across. A great first step in the design and flow of your communication is to employ a grid system into your design. Fields of text, photos, graphics, data and callouts all need to be organized in a way that…
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6 Practices to Create Irresistible CTAs

6 Practices to Create Irresistible CTAs
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media According to this blog post from Databox, among their organization’s website and social media platforms, email is one of the top 3 channels marketers are using to reach their audiences. But if you aren’t crafting email messages on a regular basis it can be easy to lose sight of what a…
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Text Matters

Text Matters
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media Non-text elements such as images, videos and audio help engage and retain an audience's interest. But by nature, they lack the quality text that search engines scan to help a user find the information they are looking for. Search engines are getting better at reading media, but it’s the job…
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7 Ways to Collect Email Addresses from Your Website Visitors

7 Ways to Collect Email Addresses from Your Website Visitors
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Lead generation, it's all the rage. And for good reason. Because without strategic, continuous lead generation efforts, a company will quickly find their sales funnel running dry and lose out on the opportunity to convert prospects into paying customers. The challenge is, lead generation can be time consuming and…
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