Category Archives: Marketing Minute

By Kelsey Galbraith, kgalbraith@lessitermedia.com Digital Marketing Associate, Lessiter Media When designing your website, product landing pages, or any other online destination or resource that your customers and prospects visit to learn about, and interact with, your brands or products, it’s critical that you provide an intuitive experience that is easy to understand and navigate. And…

By Bree Greenawalt, breeg@lessitermedia.com Sr. Manager of Data & Events, Lessiter Media When is the last time you’ve thought about your company’s audience development process? Your audience should be your most valuable asset, but keeping it clean and filled with the right prospects can be a challenge filled with lots of questions... Where do you maintain…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Ever fall victim to writer’s block? Your answer is likely “yes.” Am I right? It’s frustrating and stressful when your plate is full and your strapped for time. But there’s an age-old solution that perhaps you’ve overlooked: a swipe file. A swipe file is a personal collection of…

By Emily Fox, efox@lessitermedia.comDigital Content Specialist, Lessiter Media The global pandemic of 2020 completely upended the way most people live, work and shop. As a result, companies all over the world have had to endure financial hardship and an uncertain future. Although businesses and economies are beginning to show signs of stabilization and a sense of…