Category Archives: Marketing Minute

10 Techniques for Relationship Selling

10 Techniques for Relationship Selling
By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 Word of mouth is a successful form of selling because it relies on established relationships between individuals. Those established relationships have a level trust already built. So how can you build trust with a new customer? Consider “relationship selling.” Relationship selling is one way to set your sales pitch…
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Apple MPP: The Nail in the Open Rate Coffin

Apple MPP: The Nail in the Open Rate Coffin
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media If you don’t spend most of your time in the world of email, your first question is likely, “What is Apple MPP?” To give a short answer, it is the new privacy protection features wrapped into Apple’s software update that was released in the Fall of 2021. Once…
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5 Reasons to Rethink Print

5 Reasons to Rethink Print
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 When is the last time you didn't check the mail as part of your daily routine? According to data from the U.S. Postal Service, 98 percent of people check their mail daily. Even when we aren't expecting anything important to arrive in the mail, it's become part of our…
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Tips to Help Identify and Eliminate Click Bots from Your Email Reporting

Tips to Help Identify and Eliminate Click Bots from Your Email Reporting
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Have you ever looked at your email reporting and noticed a suspiciously high number of clicks? It's possible you cracked the call-to-action code and convinced 100s if not 1000s to click on your email. But it's also possible, and likely more plausible, that you are being affected by…
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