Category Archives: Marketing Minute

Tips to ‘Return to Normal’ with Live Events

Tips to ‘Return to Normal’ with Live Events
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media It wasn't that long ago — about 3 years ago to be exact — but many of us in the event business were forced to respond to the pandemic by postponing live events or ditching the idea altogether and switching over to a virtual format. It wasn't ideal…
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Upgrading The Like 👍🏼 To A Share 🔁

Upgrading The Like 👍🏼 To A Share 🔁
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com *Aimlessly scrolling through social media* *scrolling* *scrolling* WAIT! My favorite local business posted. *reading* I guess I’ll give it a like. Should I comment? Share with my friends? That’s the problem with most social media marketing. We post to get our reader’s attention but are we posting user-generated content?…
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The Optimization Trifecta

The Optimization Trifecta
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media If my coworkers had to pick a phrase they hear from me more than anything else (besides inserting a Friends or Schitt's Creek quote into almost any conversation), it would likely be "make sure it's optimized!" From keywording to file naming, load times and linking, every little detail that…
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7 Gift Marketing Guidelines

7 Gift Marketing Guidelines
By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 With the dust mostly settled from the Holiday season, I thought it’d be worth our time to circle back on the giving theme and touch on Gift Marketing. Gift marketing is giving or sending a past, current, or potential customer a gift. Now, we’re all familiar with branded pens, t-shirts,…
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