Category Archives: Marketing Minute

The Optimization Trifecta

The Optimization Trifecta
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media If my coworkers had to pick a phrase they hear from me more than anything else (besides inserting a Friends or Schitt's Creek quote into almost any conversation), it would likely be "make sure it's optimized!" From keywording to file naming, load times and linking, every little detail that…
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7 Gift Marketing Guidelines

7 Gift Marketing Guidelines
By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 With the dust mostly settled from the Holiday season, I thought it’d be worth our time to circle back on the giving theme and touch on Gift Marketing. Gift marketing is giving or sending a past, current, or potential customer a gift. Now, we’re all familiar with branded pens, t-shirts,…
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Breaking Down Design Thinking

Breaking Down Design Thinking
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media Every piece of content goes through a creative process, but it can be hard to define success without first conceptualizing the journey. In this article from the American Marketing Association, they break down the intuitive process creative minded people have been using, but typically don’t explain out loud. The…
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How to Nail the Art of Visual Email Marketing

How to Nail the Art of Visual Email Marketing
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 In my last Marketing Minute, I outlined 6 email metrics beyond opens and clicks to help reach your marketing goals and make business decisions. While it's important that your promotional emails have interesting subject lines, engaging and relevant copy, and actionable calls-to-action, there is a less discussed element that can help you get…
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