Category Archives: Marketing Minute

What You Can (and Should) Ask for on Your Landing Page Forms

What You Can (and Should) Ask for on Your Landing Page Forms
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Marketing can be a delicate balancing act of managing converse relationships. Sometimes more results in less. Other times, less results in more. Send more emails — unsubscribes spike and you have less people to reach. Run a sale to move more product — a previous purchaser gets irked they paid full price and then buys less from you and more from…
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Tips to ‘Return to Normal’ with Live Events

Tips to ‘Return to Normal’ with Live Events
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media It wasn't that long ago — about 3 years ago to be exact — but many of us in the event business were forced to respond to the pandemic by postponing live events or ditching the idea altogether and switching over to a virtual format. It wasn't ideal…
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Upgrading The Like 👍🏼 To A Share 🔁

Upgrading The Like 👍🏼 To A Share 🔁
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com *Aimlessly scrolling through social media* *scrolling* *scrolling* WAIT! My favorite local business posted. *reading* I guess I’ll give it a like. Should I comment? Share with my friends? That’s the problem with most social media marketing. We post to get our reader’s attention but are we posting user-generated content?…
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The Optimization Trifecta

The Optimization Trifecta
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media If my coworkers had to pick a phrase they hear from me more than anything else (besides inserting a Friends or Schitt's Creek quote into almost any conversation), it would likely be "make sure it's optimized!" From keywording to file naming, load times and linking, every little detail that…
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